Privacy Policy

PRIVACY POLICY

User Information

Information about the company processing your data:
Name
"MATRACI.BG" Ltd.
UIC/BULSTAT
203147146
Registered office and management address
Ruse 7008, 74 3-ti Mart Blvd.
Correspondence address
Ruse 7008, 74 3-ti Mart Blvd.
Phone
+359895510055
E-mail
sales@Matraci.bg
Website
www.matraci.bg

Information about the Data Protection Officer
Data Protection Officer: Petya Atanasova
Correspondence address: Ruse 7008, 74 3-ti Mart Blvd.
Phone: +359895510055
E-mail: sales@Matraci.bg

Information about the competent supervisory authority for personal data protection
Name
Commission for Personal Data Protection
Registered office and management address
Sofia 1592, 2 "Prof. Tsvetan Lazarov" Blvd.
Correspondence address
Sofia 1592, 2 "Prof. Tsvetan Lazarov" Blvd.
Phone
02 915 3 518
Website
www.cpdp.bg

"MATRACI.BG" Ltd. (hereinafter referred to as "Administrator" or "Company") carries out its activities in accordance with the Personal Data Protection Act and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. The purpose of this document is to inform you about all aspects of the processing of your personal data by the Company and your rights in connection with this processing.
Basis for collecting, processing and storing your personal data
The Administrator collects and processes your personal data in connection with the use of the online store www.Matraci.bg and the conclusion of contracts with the company on the basis of Art. 6, para. 1, Regulation (EU) 2016/679 (GDPR), and specifically based on the following grounds:
Explicit consent received from you as a client;
Fulfillment of the Administrator's obligations under a contract with you;
Compliance with a legal obligation applicable to the Administrator;
For the purposes of the legitimate interests of the Administrator or a third party;

Purposes and principles for collecting, processing and storing your personal data
3.1. We collect and process the personal data you provide to us in connection with the use of the online store www.Matraci.bg and the conclusion of a contract with the Company, including for the following purposes:
creating a profile and providing full functionality when using the online store;
individualization of a party to the contract;
accounting purposes;
statistical purposes;
information security protection;
ensuring the performance of the contract for the provision of the relevant service;
sending newsletters and emails with special offers if you wish;
sending replies to inquiries made through the feedback form on our website;

3.2. We observe the following principles when processing your personal data:
Lawfulness, fairness and transparency:
Personal data must be processed lawfully, fairly and transparently in relation to the data subject.
Purpose limitation:
Personal data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
Data minimization:
Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed. The Company must apply anonymity or pseudonymization of personal data, if possible, to reduce risks to affected data subjects.

Accuracy:
Personal data must be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
Storage period limitation:
Personal data must be kept for no longer than is necessary for the purposes for which the personal data are processed.
Integrity and confidentiality
Taking into account the state of the art and other available security measures, the costs of implementation and the likelihood and severity of risks associated with personal data, the Company must use appropriate technical or organizational measures to process personal data in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage.

Accountability:
Data controllers must be responsible for and be able to demonstrate compliance with the principles set out above.
3.3. When processing and storing personal data, the Administrator may process and store personal data for the purpose of protecting the following legitimate interests:
fulfilling its obligations to the National Revenue Agency, the Ministry of Interior, and other state and municipal authorities.

How and why do we process your personal data?
4.1. Online shopping
Purpose of processing

Type of personal data
To enable you to place orders or service requests and to manage payment transactions.
To enable you to manage deliveries, complaints,
warranty claims, product returns and refunds securely and efficiently.
To contact you when necessary and to notify you of order status and other important updates
- Contact information (e.g., name, phone number, email address, shipping address)
- Loyalty program identifier (where applicable) and transaction data
- Payment data (including for invoice generation, where applicable)

Basis for processing:
When providing you with products and services, we will process your personal data necessary for the performance of the relevant contract with you and for the fulfillment of all obligations arising from that contract, regardless of whether the contract is related to a purchase order and payment, or to the use of other services provided by us or by third parties.
When it is necessary to return goods or to exercise your consumer rights, we will process your personal data to fulfill the obligations arising from the contract concluded with us, regardless of whether the contract is related to a purchase or use of other services provided by us or by third parties. The processing of your personal data for any other purpose mentioned herein is based on our legitimate interest as a commercial organization.
Retention period: We will store and process your personal data for no longer than necessary to fulfill our contractual and consumer obligations.

4.2. Shopping in a physical store / warehouse
Purpose of processing
Type of personal data
To enable us to process your requested services in a physical store, such as self-payment, issuance of proof of purchase, and processing of payment transactions.
To enable you to manage deliveries, complaints, warranty claims, product returns, and refunds securely and efficiently.
To notify you of the in-store service status and other important updates.
Contact information (e.g., name, phone number, email address, shipping address)
Loyalty program identifier (where applicable) and transaction data
Payment data (including for invoice generation, where applicable)
Basis for processing: When providing you with products and services, we will process your personal data necessary for the performance of the relevant contract with you and for the fulfillment of all obligations arising from that contract, regardless of whether the contract is related to a purchase order and payment, or to the use of other services provided by us or by third parties.
When it is necessary to return goods or to exercise your consumer rights, we will process your personal data to fulfill the obligations arising from the contract concluded with us, regardless of whether the contract is related to a purchase or use of other services provided by us or by third parties. The processing of your personal data for any other purpose mentioned herein is based on our legitimate interest as a commercial organization.
Retention period: We will store and process your personal data for no longer than necessary to fulfill our contractual and consumer obligations.

4.3. Marketing and promotions
Purpose of processing
Type of personal data
To enable us to generate and send marketing materials, such as newsletters, including shopping recommendations, push notifications, and marketing surveys through various communication channels.
To provide you with personalized online content, including sending you advertisements.
To ensure effective direct marketing communications with you that match your
preferences.
- Contact information (e.g., name, phone number, email address, shipping address)
- Loyalty program identifier (where applicable) and transaction data IP address
- User-generated data (e.g., purchases, clicks, and browsing history).
Additional information. Marketing materials and promotions will be sent to you and displayed based on your preferences via email, text messages, and postal mail, as well as on social media channels or web browsers.
In addition, we provide you with a personalized online experience by providing you with customized marketing materials based on your interactions with us and the analysis of your user behavior on our websites, such as your purchase and browsing history.
Advertising partners. To achieve more effective marketing, we collaborate with various social media providers, search engines, and advertising networks ("Advertising Partners"). The Administrator works with advertising partners such as [Facebook, Instagram] for social media advertising and with [Google] for online advertising networks such as [Google Ads and Google Marketing Platform].
How this works: Advertising partners use the data we provide, collected through cookies and other tracking technologies, to anticipate your preferences and interests and use them to create personalized advertising. This is standard industry practice, known as "retargeting." Retargeting allows us to conduct advertising campaigns that match your interests, measure the effectiveness and reach of advertising materials. It also allows us to measure the performance of advertising partners and campaign effectiveness. Advertising partners use cookies and other similar technologies to track how you use our websites by accessing data stored on your device or in applications. Our Advertising Partners allow us to identify and interact with the appropriate target audience, create and distribute personalized marketing content across various platforms and services. To be able to select content that matches your interests, we may use information obtained from you as a member, account holder, newsletter subscriber, or if you have made a purchase with us. We may share this information and customer identifiers, such as an encrypted email address or device ID General Information, with our Advertising Partners. The purpose is to show you relevant ads on third-party websites and applications. To do this, your data is matched with the Advertising Partner's database. If a match is found, you will receive relevant promotional content on your channel or search engine. If no match is found, your data will be securely destroyed. Your personal data is processed securely using a technique called hashing. This ensures that your data is encoded in a way that makes it unreadable to anyone other than the recipient of the data for the explicitly defined purpose. Each Advertising Partner is responsible for its part of the processing as a data controller, including (if it carries out such) for the transfer of personal data to countries outside the EEA.
Basis for processing: When we send you direct marketing materials, we rely on your consent to receive personalized newsletters and text messages. We use pixels in email newsletters to measure recipient engagement metrics, for which we rely on your consent given to receive direct marketing materials. Furthermore, for the use of cookies or similar tracking technologies in your browser/device, we rely on your consent obtained through a cookie banner. We may use your personal data to improve targeted marketing campaigns through our advertising partners, relying on our legitimate interest as a commercial organization to present our products to you, as well as up-to-date information on improvements in our services. (Paragraph 47 of the Preamble to the GDPR).
In case you do not agree to us sending you direct marketing, please express your disagreement by notifying us at the provided contact details.
Retention period: We will process your data for no longer than necessary to provide you with marketing materials and promotions. We will stop processing your data for marketing purposes as soon as you close your user profile or membership and/or after you actively refuse further marketing communication from us.

4.4. Loyalty program (where applicable)
The General Terms and Conditions of the Matraci.bg Loyalty Program are described in detail here.
Purpose of processing
Type of personal data
To provide you with the services, benefits, and personalized experiences included in our loyalty programs.
To notify you of your rewards and loyal customer benefits, such as offers, promotions, and recommendations, services, events, and much more, organized by us or our partner companies.
To maintain your loyal customer profile, from login security to updating your data, including order history and membership status.
To notify you of important updates and changes to your loyal customer status or membership terms.
To identify and take action in case of non-compliance with the General Terms and Conditions for loyal customers or improper conduct.
Contact information, such as name, shipping address, email address, and phone number
Loyalty program identifier
IP address
User-generated data (e.g., purchases, clicks, and browsing history).
Order and payment data may be used to identify violations of the General Terms and Conditions of the Matraci.bg Loyalty Program, as well as to identify online losses and fraud.
Additional information. The Administrator offers membership/loyalty programs to reward loyal customers and/or enhance the shopping experience. Personal data is collected only for the purpose of enabling online activities such as shopping and setting preferences. You receive rewards in the form of points/vouchers for loyalty and a correspondingly enhanced online experience.

Participation in loyalty programs is voluntary and can be terminated at any time in My Account. If you choose to do so, your membership will be terminated and all loyal customer benefits or rewards will be lost. In addition, your personal data related to membership will be deleted.
Basis for processing: The processing of your personal data for creating and managing your loyal customer profile and for providing the related personalized services is necessary for the performance of the agreement for participation in the loyalty program.
The processing of your personal data for the purpose of sending offers, bonus points, and others by email is based on your consent to receive marketing materials from us.
For any other purpose mentioned herein, the processing of your personal data is based on our legitimate interest as a commercial organization.
Retention period: We store and continue to process your personal data for as long as necessary for the performance of the agreement for participation in the loyalty program.

4.5. Customer Service
Purpose of processing
Type of personal data
To enable us to answer your questions, process complaints and warranty claims, provide technical support, and improve the user experience.
To contact you, if necessary, by email, phone, social media, or other means, to answer your inquiries about orders, deliveries, or returns, or to invite you to participate in a customer survey.

Contact information, such as name, shipping address, email address, and phone number
Loyalty program identifier
User-generated content, such as emails or chat messages
To resolve your issue, it may be necessary to access and use transaction data, such as order, payment, and delivery information.
To support employee training and development, when you contact us, your calls and conversations may in some cases be listened to by a third party.
Basis for processing: The processing of your personal data for the purpose of providing the best possible service is based on our legitimate interest as a commercial organization. Before recording any of our conversations with you, we will first ask for your consent.
Retention period: We will store your data for as long as necessary to support you with your case and to consider potential legal claims from you as a customer. We may continue to store and use your data if we have outstanding obligations to you or are otherwise prevented from deleting it

 

4.6. Contests and events
Purpose of processing
Type of personal data
To administer and present information about contests and events, such as confirming participation, contacting winners, delivering prizes and providing information about prize deliveries, contacting you with information about the contest and/or event and providing you with access to the event venue.
To advertise our events, improve our services, marketing, customer relationships and their experience, and to better plan upcoming events and participant experiences.
Contact information, such as name, shipping address, email address, and phone number
Information provided for the competition
Photos/Videos
During our events, we sometimes take photos and video, using this content to promote our services and upcoming events on our website, social media channels, and in marketing materials.
We will also use this content for internal use. You will be notified if we intend to video or photograph the respective event. For your convenience, we will always provide areas where we will not video/photograph.
Basis for processing: The processing of your personal data for the purpose of enabling your participation in a contest or event is based on our legitimate interest as a commercial organization. Before taking photos or video, we will first ask for your consent.
Retention period: We will store your personal data for as long as necessary to achieve the above-mentioned purposes and to fulfill all related legal obligations.

4.7. Development and Improvement
Purpose of processing
Type of personal data
To enable us to analyze, develop, and improve our products, services, user experience, supply chain, and facility premises.
This includes analysis to make our services more user-friendly, such as changing the user interface to simplify information flow or highlighting features commonly used by our customers.
To contact you to answer inquiries and surveys. In such cases, all personal data used, obtained from you, will be processed only for the specific purpose described in the relevant communication.
To collect statistical data using anonymization techniques to convert personal data into anonymized data (non-personal data) via your smart devices, to gain a better understanding of how to manage our stores, such as optimized assortment, area, and staff engagement.
To perform analytics and segmentation to provide you with a personalized shopping experience.
To share personal data with our advertising partners to optimize ad targeting.
Shipping address
Purchase history
Customer number
Gender
Order number
Payment information
User-generated data (e.g., purchases, clicks, and browsing history).
All data used for development and improvement is collected for various purposes. For example, we may use online transaction data to develop our online ordering system. All analyses are performed at an aggregated data level.
Basis for processing: The processing of your personal data for the purpose of developing and improving our services and products is based on our legitimate interest as a commercial organization.
Retention period: We will process your personal data for no longer than necessary to achieve this purpose. After that, the data will be immediately deleted for this type of use.

4.8. Compliance with laws
Purpose of processing
Type of personal data
To comply with certain legal obligations.
To comply with local legislation, we are obliged to process certain personal data. These obligations are determined by tax, reporting, accounting, and consumer legislation, safety and health rules, and established sanctions.
The types of personal data we process are determined by applicable law
Basis for processing: Legal obligations and legitimate interest
Retention period: The data retention period varies depending on the purpose, context, and specific local legal requirements

4.9. Security and safety
Purpose of processing
Type of personal data
To provide online protection for our customers, users, visitors, assets, and activities from cyberattacks, fraud, abuse, and other malicious acts.
To ensure offline security, we protect individuals, facilities, and equipment, as well as all information contained therein, from incidents, accidents, and malicious/criminal attacks. For this purpose, we use video surveillance in our stores, offices, and warehouses.
To assess, investigate, document, and report individual incidents/accidents.
To generate security analysis and aggregated reports.
To establish, exercise, and/or defend our rights in legal claims or disputes.
Order history
Payment data
Shopping behavior
CCTV footage
Log file information
Basis for processing: Unless there is a specific legal obligation, the processing of your personal data for security and safety purposes is based on our legitimate interest.
Retention period: We will store your personal data for no longer than necessary for each specific purpose. We will store images from our surveillance cameras for a maximum period of 30 days, unless we are required by law or a government authority to store and/or process the data for a longer period

4.10 Wi-Fi in the physical store (where applicable)
Purpose of processing
Type of personal data
To provide you with Wi-Fi solutions in our facilities
To collect statistical data to gain a better understanding of how to manage our facilities, such as optimized assortment, area, and staff engagement
MAC address (Media Access Control Address) - a unique identifier assigned to your device and used as a network address when using the Wi-Fi service
Basis for processing: When you connect to our free Wi-Fi service, you authorize us to collect and use your personal data necessary to provide the requested Wi-Fi service (contract performance), and by using anonymization techniques, to convert personal data into anonymized (non-personal data) for statistical purposes (legitimate interest)
Retention period: We will store your personal data for as long as necessary to provide the Wi-Fi service in accordance with the accepted General Terms and Conditions and to ensure your compliance with them.
Personal data used for statistical purposes is anonymized by technical means after collection. When your data is anonymized, your personal data is irreversibly deleted.

The Administrator does not collect or process personal data relating to the following:
- revealing racial or ethnic origin;
- revealing political, religious or philosophical beliefs, or trade union membership;
- genetic and biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.
4.12. The Administrator does not carry out automated decision-making with data.
4.13. The Company does not collect data on persons under 16 years of age, except with the explicit consent of a parent or legal guardian.
5. Your rights in the collection, processing and storage of your personal data
Right of access:
You have the right to request information about the personal data we hold about you at any time.
Right to portability:
Whenever we process your personal data by automated means based on your consent or based on an agreement, you have the right to obtain a copy of your data, to be transferred to you or to another party. This includes only the personal data you have provided to us.
Right to rectification:
You have the right to request the rectification of your personal data if the information is inaccurate, including the right to have incomplete personal data completed.
Right to erasure:
You have the right to request the erasure of your personal data processed by us at any time. We may continue to process your personal data in certain circumstances, but we will completely delete your personal data when it is no longer necessary for the purpose for which we originally collected or processed it, or when we are no longer legally obliged to process it.
Right to restriction of processing:
You have the right to request that we restrict the processing of your personal data under the following circumstances:
• if you object to processing based on legitimate interest, we will restrict all processing of such data until the legitimate interest is confirmed.
• if you have stated that your personal data is inaccurate, we are obliged to restrict all processing of such data until the accuracy of the personal data is confirmed.
• if the processing is unlawful, you can object to the erasure of the personal data and instead request the restriction of the use of your personal data.
• if the personal data is no longer needed by us, but it is required by you for the defense of legal claims.
Right to withdraw your consent
You have the right to withdraw your consent at any time for any processing purpose for which you have given us consent. If you do so, we will stop processing your personal data for that specific purpose. By withdrawing consent for the processing of personal data that is mandatory for the creation and maintenance of a profile in the online store, your account will become inactive. Of course, you will be able to browse the online store and the offered products and place orders as a guest or register anew.
You can withdraw your consent in the following ways:
• by clicking the "Unsubscribe" button in the marketing email and/or by following the instructions given in other communication channels
• by editing the subscription settings on the "My Account" page
• by contacting customer service
Right to object to processing based on our legitimate interest
You have the right to object to the processing of your personal data that is based on our legitimate interest. We will not continue to process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests and rights, or for legal claims.
The deadline for fulfilling a request made by you is 20 working days after confirming your identity, except in cases where, due to the complexity of the processing, the volume of data, technical difficulties, or other circumstances, the deadline must be extended, but for no more than 1 month, of which the Administrator will notify you.
6. Your rights in case of a personal data security breach
If the Administrator identifies a personal data security breach that may pose a high risk to your rights and freedoms, they will notify you without undue delay of the breach, as well as of the measures taken or to be taken.
The Administrator is not obliged to notify you if:
appropriate technical and organizational protection measures have been implemented with respect to the data affected by the security breach;
subsequent measures have been taken to ensure that the breach will not lead to a high risk to your rights;
notification would require disproportionate efforts.
7. Persons to whom your personal data is provided
In all cases, the list of recipients of personal data processed by the Administrator stems primarily from the scope of services used by you.
The list of data recipients also results from your consent or from the law and is specified as a result of the actions you take in the online store.
When processing personal data, the Administrator's partners, associates and employees may participate to a certain extent, for activities as follows:
those who provide technical assistance for the effective operation of the online store, including communication with customers (e.g., assistance in sending emails; in cases of advertising activities - assistance in marketing campaigns);
hosting services or telephone or IT service providers;
carriers or agents fulfilling orders;
persons making electronic payments or card payments in the online store;
companies that service software, support the Administrator in marketing campaigns;
providers of legal and consulting services;
others.
The specified personal data processors comply with all requirements for legality and security when processing and storing your personal data.
8. Transfer of personal data to third countries (outside the European Economic Area)
8.1. Within the use of tools and services necessary to maintain the Administrator's business activity, your personal data may be transferred to countries outside the European Economic Area (EEA), including, but not limited to, the United States of America (USA) or other countries where the Administrator's partners maintain personal data processing tools.
8.2. The transfer of personal data to such countries is carried out in accordance with the applicable provisions of the Regulation. The Administrator ensures appropriate measures for the protection of personal data, such as:
Use of Standard Contractual Clauses, adopted by a decision of the European Commission. These clauses include obligations to protect the rights of data subjects and provide for additional technical and organizational measures in case of specific risks;
Application of the Data Privacy Framework for transfers to organizations that are certified under it and follow high standards for personal data protection;
Conducting data protection impact assessments for transfers to countries with increased risk;
Requiring partners to apply appropriate technical and organizational measures for the protection of personal data, including encryption, access control, and security policies.
8.3. Customers have the right to request a copy of the standard contractual clauses and information about the protective measures taken by contacting the Administrator.
8.4. The Administrator strives to minimize the transfer of personal data outside the EEA and to process data primarily in countries that provide an adequate level of protection, according to the decisions of the European Commission.
8.5. The Administrator performs impact assessments for transfers to third countries when there are specific risks to the security and rights of data subjects, in accordance with case law and the recommendations of the European Data Protection Board (EDPB).
9. Technical and organizational measures for personal data protection
9.1. The Administrator implements numerous technical and organizational measures, consistent with the requirements of the Regulation and good practices for personal data protection. These measures include:
Technical measures:
Anonymization and pseudonymization: Personal data is processed in a way that prevents direct identification of the data subject;
Encryption: Use of cryptographic technologies for data protection during transmission and storage;
Access control: Limiting access to personal data only to authorized persons;
Network and system protection: Regular application of updates, antivirus software, and security monitoring;
Regular backup: Maintaining data backups for recovery in case of incidents.
Organizational measures:
Internal policies and procedures: Development and implementation of internal rules for personal data protection;
GDPR training: Training of employees on proper processing and protection of personal data;
Incident plan: Procedures for detecting, reporting, and responding to personal data security breaches;
Impact assessment: Conducting data protection impact assessments when introducing new technologies.
9.2. The Administrator conducts regular audits and security assessments to ensure continuous improvement and compliance with regulatory requirements.
9.3. Users have the right to be informed about the technical and organizational measures taken by contacting the Administrator through the contact information provided in the online store.
10. Additional provisions. Cookies and consent management.
10.1. The Administrator applies "Consent Mode", which allows dynamic management of users' consent for the use of analytical and marketing tools. Through this mode, data is collected and processed according to the level of consent given. In cases where consent is not provided, the tools collect data in a limited and anonymized manner.
10.2. In addition, the Administrator applies mechanisms for clear and informed consent, which include:
Interactive consent banners: Providing users with choices regarding the types of cookies and data collected;
Easy access to privacy settings: Ability to change or withdraw consent at any time;
Consent documentation and logs: Maintaining records of given consents and changes to them.

Violation of user rights. Complaints to the supervisory authority.
In case of a violation of your rights, according to the above or applicable personal data protection legislation, you have the right to file a complaint with the Commission for Personal Data Protection, as follows:
Name
Commission for Personal Data Protection
Registered office and management address
Sofia 1592, 2 "Prof. Tsvetan Lazarov" Blvd.
Correspondence address
Sofia 1592, 2 "Prof. Tsvetan Lazarov" Blvd.
Phone
02 915 3 518
Website
www.cpdp.bg

This version of the Policy is effective from June 1, 2025.

 

 

COOKIES POLICY

1. Purpose and Scope

The online store Matraci.bg, owned and operated by "MATRACI.BG" Ltd., with UIC 203147146, with registered office and management address: Ruse 7008, 74 3-ti Mart Blvd., uses so-called "cookies". Cookies are used to ensure that the services we provide are optimized according to the needs of our customers and visitors to Matraci.bg and that we can guarantee the proper functioning of the website. The use of cookies ensures the provision of the most relevant information and the best user experience, including outside our sites, in the form of personalized advertising. They help you get a personalized experience when using our services and provide you with more relevant content, as well as for analyzing user behavior.

This Cookie Policy provides you with information on the collection and processing of cookies by Matraci.bg for the purposes of providing, personalizing, evaluating, improving and protecting our services, as well as for managing them. The policy complies with current European and national regulations, specifically with Directive 2002/58/EC on privacy and electronic communications and the Electronic Communications Act.

Matraci.bg may store cookies on your computer or mobile device with your consent, and by using our website, you freely, specifically and informedly indicate your will to receive the services we provide and accordingly have the related cookies processed.

2. Cookies and consent management

We use Google Consent Mode to manage user consent regarding the use of cookies and tracking technologies on our website. When you visit our site, a consent banner will appear, allowing you to choose your preferences for analytical and advertising cookies. Your consent is important for collecting data that helps us improve our services.

If you decline consent for certain types of cookies, data collection will be limited to essential cookies that are necessary for the site to function. For more information on how we use Google Consent Mode, please visit Google's Documentation.

You have the right to withdraw your consent at any time using our consent management tool, which is available on the Platform.

Additionally, you can disable cookies collected by third parties for advertising purposes, when these parties have joined the "Good Practices" of the Interactive Advertising Bureau association for media and advertising agencies, from this website:
https://www.youronlinechoices.com/

3. What are cookies?

When you visit our website, we place cookies on your device for various reasons. A cookie is a small text file that is downloaded and stored on your computer, mobile or similar device and contains information about your navigation on the website. They can be used, for example, to track the pages you visit on the website, to save information you have entered, or to remember your preferences, such as language settings.

4. Cookies and personal data

"Cookies" generally do not identify a specific person, but provide information about the browser and device used. The information collected by "cookies" can only be used to perform specific functions on the website related to the user themselves. The data is encrypted to prevent unauthorized access and is not used in any way other than for the purpose of providing full website functionality and when using our services.

The technical information we collect based on "cookies" does not constitute personal data within the meaning of the General Data Protection Regulation (Regulation (EU) 2016/679 on personal data protection), as it is not sufficiently individualized. Its use is necessary for the functioning of the website, collecting necessary information, including that required by law, ensuring the security of website users, and improving the services we provide to you.

5. What cookies do we use on our website?

We use four categories of cookies: strictly necessary, performance, functional, and marketing. Only the last three categories require user consent. Strictly necessary cookies do not require user consent, as these cookies ensure full and continuous display of website content so that you can access it and receive appropriate content and online experience.

6. How long are cookies stored?

Cookies can be stored for different periods in the browser or device. Temporary cookies, so-called "session cookies", are stored on your device until you close your browser. Persistent cookies have an expiration date, and once it passes, the cookie is deleted when you return to the website that created it.

1. Cookies used by Matraci.bg

Strictly necessary

These cookies are essential for the provision of our services and cannot be switched off. They are usually only set in response to actions made by you, such as creating an account or saving a wishlist for later. You can set your browser to block or alert you about these cookies, but if you switch them off, some parts of the site may not work. These cookies do not store any personally identifiable information.

Performance cookies

These cookies allow us to count visits and traffic to collect information about the most popular pages and to see how visitors browse the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to provide you with a personalized experience.

Targeting cookies

These cookies are used to show you content and ads that are more relevant to your interests. They may be placed through our site by our advertising partners. Thanks to them, we can build a profile of your preferences and browsing behavior. Targeting cookies do not directly store personal information but use unique identifiers for your browser and device. If you do not allow these cookies, you will see less personalized advertising.

Functional cookies

These cookies provide enhanced functionality and personalization on the website. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of the services may not function properly.

Matraci.bg may, at its discretion, amend and supplement this Cookie Policy at any time.

This Cookie Policy was last modified on June 1, 2025
All future changes to our Policy will be published on this page.