Privacy Policy

PRIVACY POLICY 

User information

Information about the company processing your data:
Name
“MATRACI.BG” Ltd.
UIC/BULSTAT
203147146
Registered office and management address
7008 Ruse, 74 3-ti Mart Blvd.
Correspondence address
7008 Ruse, 74 3-ti Mart Blvd.
Telephone
+359895510055
E-mail
sales@Matraci.bg
Website
www.matraci.bg

Information regarding the Data Protection Officer
Data Protection Officer: Petya Atanasova
Correspondence address: 7008 Ruse, 74 3-ti Mart Blvd.
Telephone: +359895510055
E-mail: sales@Matraci.bg

Information regarding the competent supervisory authority for personal data protection
Name
Commission for Personal Data Protection
Registered office and management address
2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
Correspondence address
2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
Telephone
02 915 3 518
Website
www.cpdp.bg

“MATRACI.BG” Ltd. (hereinafter referred to for brevity as the “Controller” or the “Company”) conducts its activities in accordance with the Personal Data Protection Act and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data. This document is intended to inform you about all aspects of the processing of your personal data by the Company and the rights you have in connection with this processing.
Legal basis for collecting, processing, and storing your personal data
The Controller collects and processes your personal data in connection with your use of the online store www.Matraci.bg and entering into contracts with the Company pursuant to Article 6(1) of Regulation (EU) 2016/679 (GDPR), specifically on the following legal basis:
Your explicit consent as a customer;
Performance of the Controller’s obligations under a contract with you;
Compliance with a legal obligation applicable to the Controller;
For the purposes of the legitimate interests of the Controller or a third party;

Purposes and principles for collecting, processing, and storing your personal data
3.1. We collect and process the personal data you provide to us in connection with your use of the online store  www.Matraci.bg and entering into a contract with the Company, including for the following purposes: 
creating an account and providing full functionality when using the online store;
identifying a party to the contract;
accounting purposes;
statistical purposes;
protecting information security;
ensuring the performance of the contract for the provision of the relevant service;
sending a newsletter and emails with special offers when you have expressed a desire to receive them;
sending responses to inquiries submitted through the feedback form on our website;

3.2. We adhere to the following principles when processing your personal data:
Lawfulness, fairness, and transparency:
Personal data must be processed lawfully, fairly, and transparently in relation to the data subject.
Purpose limitation:
Personal data must be collected for specific, explicit, and lawful purposes and not processed in a manner that is incompatible with those purposes.
Data minimization:
Personal data must be adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed. The Company must apply anonymization or pseudonymization of personal data where possible to reduce risks to the affected data subjects.

Accuracy:
Personal data must be accurate and, where necessary, kept up to date; reasonable steps must be taken to ensure that inaccurate personal data, taking into account the purposes for which they are processed, are erased or corrected without delay.
Storage limitation:
Personal data must not be retained for longer than necessary for the purposes for which the personal data are processed.
Integrity and confidentiality
Taking into account the state of technology and other available security measures, the costs of implementation, the likelihood and severity of the risks associated with personal data, the Company must use appropriate technical or organizational measures to process personal data in a manner that ensures an appropriate level of security for personal data, including protection against accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure.

Accountability:
Data controllers must comply with and be able to demonstrate compliance with the principles set out above.
3.3. When processing and storing personal data, the Controller may process and store personal data in order to protect the following legitimate interests:
fulfill its obligations to the National Revenue Agency, the Ministry of Interior, and other state and municipal authorities.

How and why do we process your personal data?
4.1. Online shopping
Purpose of processing

Type of personal data
To enable you to place orders or service requests and manage payment transactions.
To enable you to manage deliveries, complaints,
warranty claims, the return of goods, and the refund of amounts in a secure and efficient manner.
To contact you when necessary and notify you about the status of your order and other important updates
- Contact information (e.g., name, telephone number, email address, delivery address)
- Loyalty customer identifier (where applicable) and transaction data
- Payment data (including for issuing an invoice, where applicable)

Legal basis for processing: 
When we provide you with products and services, we will process your personal data necessary to perform the relevant contract with you and fulfill all obligations arising from that contract, regardless of whether the contract concerns a purchase and payment order or the use of other services provided by us or by third parties.
Where it is necessary for you to return goods or exercise your consumer rights, we will process your personal data to fulfill the obligations arising from the contract concluded with us, regardless of whether the contract relates to a purchase or the use of other services provided by us or by third parties. The processing of your personal data for any other purpose specified in this document is based on our legitimate interest as a commercial organization.
Retention period: We will store and process your personal data for no longer than necessary to fulfill our contractual and consumer obligations.

4.2. Shopping in a physical store / warehouse facility
Purpose of processing
Type of personal data
To enable us to process the services you request in a physical store, such as self-checkout, issuing proof of purchase and processing payment transactions.
To enable you to manage deliveries, complaints, warranty claims, returns of goods and refunds securely and efficiently.
To notify you about the status of the in-store service and other important updates.
Contact information (e.g., name, telephone number, email address, delivery address)
Loyal customer identifier (where applicable) and transaction data
Payment information (including for preparing an invoice, where applicable)
Legal basis for processing: When we provide you with products and services, we will process your personal data necessary to perform the relevant contract with you and to fulfill all obligations arising from that contract, regardless of whether the contract relates to a purchase order and payment or the use of other services provided by us or by third parties.
Where it is necessary for you to return goods or exercise your consumer rights, we will process your personal data to fulfill the obligations arising from the contract concluded with us, regardless of whether the contract relates to a purchase or the use of other services provided by us or by third parties. The processing of your personal data for any other purpose specified in this document is based on our legitimate interest as a commercial organization.
Retention period: We will store and process your personal data for no longer than necessary to fulfill our contractual and consumer obligations.

4.3. Marketing and promotions
Purpose of processing
Type of personal data
To enable us to generate and send marketing materials, such as newsletters, including shopping recommendations, push notifications and marketing surveys through various communication channels.
To provide you with personalized online content, including advertisements.
To ensure effective direct marketing communications with you that correspond to your
preferences. 
- Contact information (e.g., name, telephone number, email address, delivery address)
- Loyal customer identifier (where applicable) and transaction data IP address
- User-generated data (e.g., purchases, clicks and browsing history).
Additional information. Marketing materials and promotions will be sent to and displayed for you according to your preferences via email, text messages and post, as well as through social media channels or your web browser.
In addition, we provide you with a personalized online experience by providing you with personalized marketing materials based on your interactions with us and our analysis of your behavior on our websites, such as your purchase and browsing history.
Advertising partners. To achieve more effective marketing, we cooperate with various providers of social networks, search engines, and advertising networks (“Advertising partners”). The Controller works with advertising partners such as [Facebook, Instagram] for social media advertising and with [Google] for online advertising networks, such as [Google Ads and Google Marketing Platform]. 
How does this work: Advertising partners use the data we provide, collected through cookies and other tracking technologies, to predict your preferences and interests and use them to create personalized advertising. This is a standard practice in the industry known as “retargeting.” Retargeting allows us to run advertising campaigns that match your interests and measure the effectiveness and reach of advertising materials. It also allows us to measure the performance of advertising partners and the effectiveness of campaigns. Advertising partners use cookies and other similar tracking technologies to track how you use our websites by accessing data stored on your device or in applications. Our Advertising partners enable us to identify and interact with the appropriate target audience and create and distribute personalized marketing content across various platforms and services. To select content that matches your interests, we may use information obtained from you as a member, account holder, newsletter subscriber, or if you have made a purchase from us. We may share this information and a customer identifier, such as an encrypted email address or a device-wide identifier, with our Advertising partners. The purpose is to show you relevant advertisements on third-party websites and applications. For this purpose, your data is matched against the Advertising partner’s database. If a match is found, you will receive relevant promotional content in your channel or search engine. If no match is found, your data will be securely destroyed. Your personal data is processed securely using a technique called hashing. This ensures that your data is encoded in a way that makes it unreadable to others except the recipient of the data for the explicitly specified purpose. Each Advertising partner is responsible for its part of the processing as a data controller, including, where applicable, transferring personal data to countries outside the EEA.
Legal basis for processing: When we send you direct marketing materials, we rely on your consent to receive personalized newsletters and text messages. We use pixels in email newsletters to measure recipient engagement metrics, relying on your consent to receive direct marketing materials. In addition, for the use of cookies or similar tracking technologies in your browser/device, we rely on your consent obtained through a cookie banner. We may use your personal data to improve targeted marketing campaigns through our advertising partners, relying on our legitimate interest as a commercial organization to present our products to you, as well as current information about improvements to our services. (Paragraph 47 of the GDPR Recitals).
If you do not agree to receive direct marketing from us, please express your objection by notifying us using the contact details provided.
Retention period: We will process your data no longer than necessary to provide you with marketing materials and promotions. We will stop processing your data for marketing purposes as soon as you close your user profile or membership and/or actively opt out of further marketing communications from us.

4.4. Loyalty Program (where applicable)
The Terms and Conditions of the Matraci.bg Loyalty Program are described in detail here.
Purpose of processing
Type of personal data
To provide you with the services, benefits, and personalized experiences included in our loyal-customer programs.
To notify you about your rewards and loyal-customer benefits, such as offers, promotions and recommendations, services, events, and much more, organized by us or our partner companies.
To maintain your loyal-customer profile, from login security to updating your data, including your order history and membership status.
To inform you about important updates and changes to your loyal-customer status or membership terms.
To identify and take measures in cases of non-compliance with the Terms and Conditions for loyal customers or improper conduct.
Contact information, such as name, delivery address, email address, and telephone number
Loyal customer ID
IP address
User-generated data (e.g., purchases, clicks, and browsing history).
Order and payment data may be used to identify violations of the Terms and Conditions of the Matraci.bg Loyalty Program, as well as to identify online losses and fraud.
Additional information. The Administrator offers membership/loyalty programs to reward loyal customers and/or improve the shopping experience. Personal data is collected solely to enable online activities, such as shopping and setting preferences. You receive rewards in the form of loyalty points/vouchers and, accordingly, an improved online experience. 

Participation in loyalty programs is voluntary and may be terminated at any time in My Account. If you decide to do so, your membership will be terminated and all loyal customer benefits or rewards will be lost. In addition, your personal data associated with the membership will be deleted.
Legal basis for processing: The processing of your personal data to create and manage your loyal customer profile and provide the related personalized services is necessary to perform the agreement for participation in the loyalty program.
The processing of your personal data for emailing offers, bonus points, and other materials is based on your consent to receive marketing materials from us.
For any other purpose stated in this document, the processing of your personal data is based on our legitimate interest as a commercial organization.
Retention period: We retain and continue to process your personal data for as long as necessary to perform the agreement for participation in the loyalty program.

4.5. Customer service
Purpose of processing
Type of personal data
To answer your questions, process complaints and warranty claims, provide technical support, and improve the customer experience.
To enable us to contact you, if necessary, by email, telephone, social media, or other means, to respond to your inquiries about orders, deliveries, or returns, or to invite you to participate in a customer survey.

Contact information, such as name, delivery address, email address, and telephone number
Loyal customer ID
User-generated content, such as emails or chat messages
To resolve your issue, we may need to access and use transaction data, such as order, payment, and delivery information.
To support employee training and development, when you contact us, your calls and conversations may in some cases be listened to by a third party.
Legal basis for processing: The processing of your personal data to provide the best possible service is based on our legitimate interest as a commercial organization. Before recording any of our conversations with you, we will first ask for your consent.
Retention period: We will retain your data for as long as necessary to provide you with support in connection with your case and to consider potential legal claims from you as a customer. We may continue to retain and use your data if we have outstanding obligations to you or are otherwise prevented from deleting it.

 

4.6. Competitions and events
Purpose of processing
Type of personal data
To enable us to administer and provide information about competitions and events, such as confirming participation, contacting winners, delivering prizes and providing information about prize deliveries, contacting you with information about the competition and/or event, and providing you with access to the event venue.
So that we can advertise our events, improve our services, marketing, customer relationships, and customer experience, as well as better plan upcoming events and participants' experiences.
Contact information, such as name, delivery address, email address, and telephone number
Information provided for the competition
Photographs/Video
During our events, we sometimes take photographs and record video, using this content to advertise our services and promote upcoming events on our website, social media channels, and marketing materials.
We will also use this content internally. You will be notified if we intend to record the relevant event on video or take photographs. For your convenience, we will always provide areas where no video or photographs will be taken.
Legal basis for processing: The processing of your personal data for the purpose of enabling you to participate in a competition or event is based on our legitimate interest as a commercial organization. Before taking photographs or recording video, we will first ask for your consent.
Retention period: We will retain your personal data for as long as necessary to fulfill the purposes stated above and comply with all related legal obligations.

4.7. Development and improvement
Purpose of processing
Type of personal data
So that we can analyze, develop, and improve our products, services, customer experience, supply chain, and premises.
This includes analysis aimed at making our services more user-friendly, such as changing the user interface to simplify the flow of information or highlighting features that our customers typically use.
So that we can contact you to respond to inquiries and surveys. In such cases, all personal data used that has been obtained from you will be processed solely for the specific purpose described in the relevant communication.
So that we can collect statistical data, using anonymization techniques to turn personal data into anonymized data (non-personal data), through your smart devices, to gain a better understanding of how to manage our stores, such as optimizing the assortment, space, and staff engagement.
So that we can carry out analyses and segmentation to provide you with a personalized shopping experience.
So that we can share personal data with our advertising partners to optimize ad targeting.
Delivery address
Purchase history
Customer number
Gender
Order number
Payment information
User-generated data (e.g., purchases, clicks, and browsing history).
All data used for development and improvement is collected for various purposes. For example, we may use online transaction data to develop our online ordering system. All analyses are performed at an aggregated-data level.
Legal basis for processing: The processing of your personal data for the purpose of developing and improving our services and products is based on our legitimate interest as a commercial organization.
Retention period: We will process your personal data for no longer than necessary to achieve this purpose. After that, the data will be deleted immediately for this type of use.

4.8. Legal compliance
Purpose of processing
Type of personal data
To comply with certain legal obligations.
To comply with local legislation, we are required to process certain personal data. These obligations are determined by tax, reporting, accounting, and consumer legislation, health and safety rules, and established sanctions.
The types of personal data we process are determined by applicable legislation
Legal basis for processing: Legal obligations and legitimate interest
Retention period: The retention period for the data varies depending on the purpose, context, and specific local legal requirements

4.9. Security and safety
Purpose of processing
Type of personal data
To protect our customers, users, visitors, assets, and activities online from cyberattacks, fraud, misuse, and other malicious actions.
To ensure offline security, we protect individuals, facilities, and equipment, as well as all information contained therein, from incidents, accidents, and malicious/criminal attacks. For this purpose, we use video surveillance in our stores, offices, and warehouses.
To assess, investigate, document, and report individual incidents/accidents.
To generate security analyses and summary reports.
To establish, exercise, and/or defend our rights in legal claims or disputes.
Order history
Payment data
Shopping behavior
Video surveillance camera footage
Information from log files
Legal basis for processing: Unless there is a specific legal obligation, the processing of your personal data for security and safety purposes is based on our legitimate interest.
Retention period: We will retain your personal data for no longer than necessary for each specific purpose. We will retain footage from our surveillance cameras for a maximum period of 30 days, unless we are required by law or a government authority to retain and/or process the data for a longer period

4.10 Wi-Fi in the physical store (where applicable)
Purpose of processing
Type of personal data
To provide you with a Wi-Fi solution at our sites
To collect statistical data so that we can better understand how to manage our sites, such as optimizing the range, floor space, and staff engagement
MAC address (Media Access Control Address) – a unique identifier assigned to your device and used as a network address when using the Wi-Fi service
Legal basis for processing: When you connect to our free Wi-Fi service, you authorize us to collect and use your personal data necessary to provide the requested Wi-Fi service (performance of a contract), and, through the use of anonymization techniques, to convert personal data into anonymized (non-personal) data for statistical purposes (legitimate interest)
Retention period: We will retain your personal data for as long as necessary to provide the Wi-Fi service in accordance with the accepted General Terms and Conditions and to ensure your compliance with them.
Personal data used for statistical purposes is anonymized by technical means after collection. When your data is anonymized, your personal data is irreversibly deleted.

The Controller does not collect or process personal data relating to the following:
- reveal racial or ethnic origin;
- reveal political, religious, or philosophical beliefs, or membership in trade unions;
- genetic and biometric data, data concerning health, or data concerning sex life or sexual orientation.
4.12. The Controller does not carry out automated decision-making using data.
4.13. The Company does not collect data about individuals under 16 years of age, except with the explicit consent of a parent or legal representative.
5. Your rights regarding the collection, processing, and storage of your personal data
Right of access:
You have the right to request information about the personal data we store about you at any time.
Right to data portability:
Whenever we process your personal data by automated means based on your consent or an agreement, you have the right to receive a copy of your data to be transferred to you or another party. This includes only the personal data you have provided to us.
Right to rectification:
You have the right to request the correction of your personal data if the information is inaccurate, including the right to have incomplete personal data completed.
Right to erasure:
You have the right to request the deletion of the personal data we process at any time. We may continue to process your personal data in certain circumstances, but we will completely delete your personal data when it is no longer necessary for the purpose for which we originally collected or processed it, or when we are no longer legally required to process it.
Right to restriction:
You have the right to ask us to restrict the processing of your personal data in the following circumstances:
• if you object to processing based on legitimate interest, we will restrict any processing of such data until the legitimate interest has been confirmed.
• if you have stated that your personal data is inaccurate, we are obliged to restrict any processing of that data until the accuracy of the personal data has been verified.
• if the processing is unlawful, you may object to the deletion of the personal data and instead request restriction of the use of your personal data.
• if we no longer need the personal data, but you require it for the establishment, exercise, or defense of legal claims.
Right to withdraw your consent
You have the right to withdraw your consent at any time for any processing purpose for which you have given us consent. If you do so, we will stop processing your personal data for that specific purpose. If you withdraw your consent to the processing of personal data that is required to create and maintain an account in the online store, your account will become inactive. Of course, you will still be able to browse the online store and the products offered and place orders as a guest or create a new account.
You can withdraw your consent in the following ways:
• by clicking the “Unsubscribe” button in the marketing email and/or by following the instructions provided through other communication channels
• by editing your subscription settings on the “My Profile” page 
• by contacting customer service
Right to object to processing based on our legitimate interest
You have the right to object to the processing of your personal data based on our legitimate interest. We will not continue processing the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests and rights, or for the establishment, exercise, or defense of legal claims.
The deadline for processing a request submitted by you is 20 business days after your identity has been verified, except in cases where, due to the complexity of the processing, the volume of data, technical difficulties, or other circumstances, the deadline must be extended, but by no more than 1 month, of which the Controller will notify you.
6. Your rights in the event of a breach of the security of your personal data
If the Controller identifies a breach of your personal data that may result in a high risk to your rights and freedoms, they will notify you of the breach without undue delay, as well as of the measures that have been or will be taken.
The Controller is not required to notify you if:
has implemented appropriate technical and organizational measures to protect the data affected by the security breach;
has subsequently taken measures that ensure the breach will not result in a high risk to your rights;
notifying you would require disproportionate effort.
7. Parties to whom your personal data is provided
In all cases, the list of recipients of personal data processed by the Controller primarily derives from the scope of the services you use.
The list of data recipients also results from your consent or derives from the law and is specified as a result of the actions you take in the online store.
When processing personal data, the Controller’s partners, associates, and employees may participate to a certain extent in activities such as the following:
those providing technical assistance for the efficient operation of the online store, including communication with customers (e.g., assistance with sending email messages; in the case of advertising activities, assistance with marketing campaigns);
hosting services or providers of telephone or IT services;
carriers or agents fulfilling orders;
persons carrying out electronic or card payments in the online store;
companies that maintain the software and support the Controller in marketing campaigns;
providers of legal and consulting services;
others.
The aforementioned data processors comply with all legal and security requirements for processing and storing your personal data.
8. Transfer of personal data to third countries (outside the European Economic Area)
8.1. As part of using the tools and services necessary to support the Controller’s business operations, your personal data may be transferred to countries outside the European Economic Area (EEA), including, but not limited to, the United States of America (USA) or other countries where the Controller’s partners maintain tools for processing personal data.
8.2. The transfer of personal data to such countries is carried out in accordance with the applicable provisions of the Regulation. The Controller ensures appropriate measures to protect personal data, including:
Using Standard Contractual Clauses, adopted by a decision of the European Commission. These clauses include obligations to protect the rights of data subjects and provide for additional technical and organizational measures in the event of specific risks;
Applying the Data Privacy Framework for transfers to organizations that are certified under it and adhere to high personal data protection standards;
Conducting data protection impact assessments for transfers to high-risk countries;
Partners are required to implement appropriate technical and organizational measures to protect personal data, including encryption, access controls, and security policies.
8.3. Customers have the right to request a copy of the standard contractual clauses and information about the safeguards implemented by contacting the Controller.
8.4. The Controller strives to minimize the transfer of personal data outside the EEA and to process data primarily in countries that provide an adequate level of protection, according to European Commission decisions.
8.5. The Controller conducts impact assessments for transfers to third countries when specific risks exist to the security and rights of data subjects, in accordance with case law and the recommendations of the European Data Protection Board (EDPB).
9. Technical and organizational measures for the protection of personal data
9.1. The Controller implements numerous technical and organizational measures in accordance with the requirements of the Regulation and best practices for personal data protection. These measures include:
Technical measures:
Anonymization and pseudonymization: Personal data is processed in a manner that prevents the direct identification of the data subject;
Encryption: Using cryptographic technologies to protect data during transmission and storage;
Access control: Limiting access to personal data to authorized persons only;
Network and systems protection: Regularly applying updates, using antivirus software, and conducting security monitoring;
Regular backups: Maintaining data backups for recovery in the event of incidents.
Organizational measures:
Internal policies and procedures: Developing and implementing internal rules for personal data protection;
GDPR training: Training employees in the proper processing and protection of personal data;
Incident response plan: Procedures for detecting, reporting, and responding to personal data security breaches;
Impact assessment: Conducting data protection impact assessments when introducing new technologies.
9.2. The Controller conducts regular security audits and assessments to ensure continuous improvement and compliance with regulatory requirements.
9.3. Users have the right to obtain information about the technical and organizational measures implemented by contacting the Controller using the contact information provided in the online store.
10. Additional provisions. Cookies and consent management.
10.1. The Controller implements “Consent Mode,” which enables dynamic management of users’ consent for the use of analytics and marketing tools. Through this mode, data is collected and processed according to the level of consent given. When consent has not been provided, the tools collect data in a limited and anonymized manner.
10.2. In addition, the Controller implements mechanisms for clear and informed consent, which include:
Interactive consent banners: Providing users with choices regarding the types of cookies and data collected;
Easy access to privacy settings: The ability to change or withdraw consent at any time;
Consent documentation and logs: Maintaining records of consents given and changes to them.

Violation of consumer rights. Reports to a supervisory authority.
If your rights are violated under the above-mentioned provisions or applicable data protection legislation, you have the right to file a complaint with the Commission for Personal Data Protection as follows:
Name
Commission for Personal Data Protection
Registered office and management address
2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
Correspondence address
2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
Telephone
02 915 3 518
Website
www.cpdp.bg

This version of the Policy is effective as of 01.06.2025.

 

 

COOKIE USE POLICY

1. Purpose and scope

Online store Matraci.bg, owned and operated by “MATRACI.BG” Ltd., UIC 203147146, with registered office and management address at 74 3-ti Mart Blvd., 7008 Ruse, uses so-called “cookies” (cookies). Cookies are used to ensure that the services we provide are optimized to meet the needs of our customers and visitors to Matraci.bg and we will be able to ensure the proper functioning of the website. The use of cookies ensures the provision of the most relevant information and the best user experience, including outside our websites, in the form of personalized advertising. They help provide you with a personalized experience when using our services and deliver more relevant content, as well as analyze user behavior. 

This Cookie Policy provides you with information about the collection and processing of cookies by Matraci.bg for the purposes of providing, personalizing, evaluating, improving, protecting, and managing our services. The policy complies with current European and national regulations, specifically Directive 2002/58/EC on privacy and electronic communications and the Electronic Communications Act.

Matraci.bg may store “cookies” on your computer or mobile device with your consent; by using our website, you freely, specifically, and knowingly indicate your willingness to receive the services we provide and, accordingly, to have the related “cookies” processed. 

2. Cookies and consent management

We use Google Consent Modeto manage user consent regarding the use of cookies and tracking technologies on our website. When you visit our site, a consent banner will appear, allowing you to choose your preferences for analytics and advertising cookies. Your consent is important for collecting data that helps us improve our services.

If you refuse consent for certain types of cookies, data collection will be limited to essential cookies necessary for the site's operation. For more information about how we use Google Consent Mode, please visit Google's Documentation.

You have the right to withdraw your consent at any time through our consent management tool, which is available on the Platform. 

Additionally, you can disable cookies collected by third parties for advertising purposes when those parties have joined the “Good Practices” of the Interactive Advertising Bureau, the association for media and advertising agencies, from this website:
https://www.youronlinechoices.com/

3. What are cookies?

When you visit our website, we place cookies on your device for various reasons. A cookie is a small text file that is downloaded and stored on your computer, mobile device, or similar device and contains information about your navigation on the website. They may be used, for example, to track the pages you visit on the website, save information you have entered, or remember your preferences, such as language settings. 

4. Cookies and personal data

Cookies generally do not identify a specific individual, but provide information about a browser and the device being used. The information collected by cookies may be used solely to perform specific functions on the website related to the user. The data is encrypted to prevent unauthorized access and is not used in any way other than to provide the website's full functionality and when using our services.

The technical information we collect based on cookies does not constitute personal data within the meaning of the General Data Protection Regulation (Regulation (EU) 2016/679 on the protection of personal data), as it is not sufficiently individualizing. Its use is necessary for the operation of the website, the collection of necessary information, including information required by law, ensuring the security of website users, and improving the services we provide to you.

5. What cookies do we use on our website?

We use four categories of cookies: strictly necessary, performance, functional, and marketing. Only the latter three categories require the user's consent. User consent is not required for strictly necessary cookies because these cookies ensure that the website's content is displayed fully and continuously, so that you can access it and receive relevant content and an online experience.

6. How long are cookies stored?

Cookies may be stored in the browser or device for different periods. Temporary cookies, also called “session cookies,” are stored on your device until you close your browser. Persistent cookies have an expiration date, and once it has passed, the cookie is deleted when you return to the website that created it.

1. Cookies used by Matraci.bg

Strictly necessary

These cookies are necessary to support our services and cannot be disabled. They are usually placed only in response to actions you take, such as creating an account or saving a list of items for later. You can set your browser to block these cookies or alert you about them, but if you disable them, some parts of the website may not work. These cookies do not store information that can be used to identify you.

Performance cookies

These cookies allow us to count visits and traffic so that we can collect information about the most popular pages and see how visitors browse the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to provide you with a personalized experience.

Targeting cookies

These cookies are used to show you content and advertisements that are more relevant to your interests. They may be placed through our website by our advertising partners. They allow us to build a profile of your preferences and browsing behavior. Targeting cookies do not directly store personal information, but use unique identifiers for your browser and device. If you do not allow these cookies, you will see less personalized advertising.

Functional cookies

These cookies provide enhanced functionality and personalization of the website. They may be placed by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all services may not function properly.

Matraci.bg may, at its discretion, amend and supplement this Cookie Policy at any time.

This Cookie Policy was amended on 01.06.2025
All future changes to our Policy will be published on this page.